Relevance Vs. Significance
Wanting to be relevant speaks little of your desire to be significant. And those who can’t see the difference will most likely not succeed at either. Relevance gets you through the door. Significance means being invited (by those who matter most) to skip the line to spend some time together.
Relevance keeps you in business another month, week, day, etc., depending on how relevant you really are. However, significance creates new opportunities for both you and your customers to change stuff – to make things better. Now then, which are you going to be: Relevant or Significant?
I know where I’m heading and I’ll keep my eye out for you too.