Context is King
“Britain and America are two great nations divided by a common language.”
Although the origins of this lil’ quip are still open for spirited debate, we can all agree that it’s spot on accurate.
I first discovered this truth as a bright-eyed 70’s American kid watching British TV programs on PBS. I remember following the plot lines with ease, but then being thrown off track by their use of a single preposition.
For example, Brits say they are “in” the toilet. Obviously, we Yanks wonder why anyone would want to be in the toilet?!
What we call the restroom/bathroom, they call the lavatory or toilet. And so, in this context, they describe the space by its chief object or function: “Where are you, James?”, “I’m in the toilet!”, he exclaimed.
And this is why I now see that it’s context and not content that is king in communication. In fact, the content is somewhat irrelevant without understanding the context or frame of use.
After living 20+ years in the UK, I’ve compiled quite a list of these locutive oddities. Here a few of my faves for your amusement:
Britspeak: “What I wouldn’t give for a splash of cock-a-leekie!”
Yankian: “I’d love a bowl of Chicken & Leek Soup!”
Britspeak: “I’m just popping out for a fag.”
Yankian: “I’m going outside for a cigarette.”
Britspeak: “I love Spotted Dick after tea.”
Yankian reactive: No thanks, I’ll pass!
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Context can be complex and layered; including culture, language, audience, presentation, timing, location and sometimes even cost.
A woman is chatting with her friend… OK.
On her cell… OK.
During a movie… Hmmm OK.
In the audience, at the theater… NOT OK EVER!
Misreading or ignoring the context can impact even the most pedestrian communication between two people:
Steve: I’M ON MY WAY HOME NOW!
Jane: Are You OK, is something wrong?
Jane: So, why are you yelling at me?
Jane: YOU’RE USING ALL CAPS AND AN EXCLAMATION MARKS!!!
Steve: lol. AllCaps lock was on. Soz. 🙂
Jane: OK. SEE YA SHORTLY!!!
Here the context (medium, style, brevity, etc.) lead to a misunderstanding in Steve’s condition, not his intended action. And this sort of thing happens to all of us, every day.
What would the impact be on our relationships at work, home, and community if we were to stop treating content as king and paused to consider the wider story shared thru it’s context? Great communication takes great effort. And our “smart tech” only seems to make it harder rather than easier to achieve.
For the past few weeks, I’ve been putting my ‘Context is King’ theory into practice. The results are in and compelling: I have had less stress. I have pissed fewer people off and have been offended less. I have been more productive and have helped more peoples. AND, I HAVE LOST 2.5LBS! (ALLCAPS AND PUNCTUATION INTENDED!)
So, join me. Let’s create a movement that doesn’t judge books just by their covers, people by just their words/actions and honors the context (or frame) as king in our efforts to connect with others. WORD!
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Want some Rocket time? Let’s chat.